sl
/case — branding · advertising · 2022

logo & advertising campaign for mooseline

A logo and campaign for a Canadian outerwear brand — rugged craft, delivered in a modern frame.

Client
Mooseline (CA)
Year
2022
Services
Logo design · Advertising · Brand identity
Channels
Digital · Print · Marketplace
Mooseline — brand mark for a Canadian outerwear manufacturer
Identity — the mark
/the brief

Logo design and full advertising campaign for Mooseline, a Canadian outerwear manufacturer — including the brand mark, visual identity foundations, and a coordinated campaign across digital and print channels.

Mooseline — advertising campaign
Campaign
/the approach

Rooted in the rugged spirit of the Canadian wilderness, the visual language combines confident craftsmanship with a modern, accessible aesthetic — built to perform equally well on a product tag, a storefront, and a marketplace listing. The campaign extends the identity into a consistent brand experience that communicates durability, authenticity, and a love for the outdoors.

Mooseline — brand applications
Applications
/the result

The result: a distinctive, ownable brand presence that helps Mooseline stand out in a competitive outerwear market while staying true to its Canadian roots.

/next brief

we make brands for screens & paper.

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