print advertisement & illustration for nespresso

Development of a print advertisement and accompanying slogan for Nespresso, created in support of the coffee farmers participating in the company's AAA Sustainable Quality Program — an ecolaboration initiative dedicated to ethical sourcing and sustainable coffee farming.

The brief called for a visual that would pay tribute to the people behind every cup: the farmers whose craftsmanship and care make Nespresso's quality possible. The challenge was to move beyond traditional product-led advertising and create something more human, emotional, and authentic — a tribute to the partnership between brand and grower.

The final illustration depicts the hands of a farmer, offering with quiet care the most valuable thing he can give — a single cup of coffee, in which his beloved plantation is reflected. The composition draws a direct line between the land, the grower, and the consumer, framing the AAA Program as a story of shared value and mutual respect.