packaging design system for somat — henkel
A modular packaging system for a four-product detergent line: one shelf language, four clear stories.
- Client
- Henkel (Somat)
- Year
- 2015
- Services
- Packaging · Print · Brand identity
- Scope
- 4-SKU product family
Development of a cohesive packaging design system for a four-product line of Somat dishwasher detergents, manufactured by Henkel. The project covered the full visual concept, structural layout, and production-ready artwork for each SKU within the family.
The challenge was to build a unified shelf presence that clearly differentiates each product variant while maintaining instant brand recognition across the entire range. Following a market and competitor audit, we defined a modular layout system — a shared visual framework where color coding, iconography, and hierarchy adapt to communicate the unique formula and benefits of each product.
We also developed supporting assets for the launch, including in-store promotional materials, digital product visuals, and brand presentation templates for retail partners.
The creative concept centers on clarity and confidence — positioning Somat as the trusted expert that takes the guesswork out of dishwashing. Each pack speaks the same brand language while telling its own story: a family of products that work as a team, just like the household it serves.
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