brand identity & e-commerce platform for zweirad mürmann
A full e-bike brand and 50+ page e-commerce platform — where people, mobility and nature meet.
- Client
- Zweirad Mürmann (DE)
- Year
- 2024
- Services
- Identity · Web · Advertising · Guidelines
- Scope
- 50+ page online store
Development of a complete visual brand identity for a German e-bike retailer, including a comprehensive brand guidelines document covering all aspects of corporate identity usage.
The project centered on an online store of over 50 pages, rich with product information and supporting resources. Following an in-depth UX discovery phase — including audits, analysis, and stakeholder research — we built out sitemaps and information architecture that became the foundation of the entire project. The scale of the platform and the modern aesthetic required a careful balance between modular consistency and expressive brand storytelling.
We also developed a full advertising campaign to launch the brand across multiple channels, including billboards, social media, and printed collateral.
The creative concept positions the e-bike as a human's best companion — a partnership that benefits everyone, including the natural environment, reflecting the product's eco-friendly ethos. The result: a brand that connects people, mobility, and nature in a single coherent visual story.
we make brands for screens & paper.